We are proud to serve you by producing solution-oriented products with our customers-oriented trade, continuous improvement activities and corporate management understandings, together with the philosophy of "being right first", which we have never left for years. We try to deliver our own productions to you at the most affordable costs. In this sense, we produce the products directly ourselves, removing the intermediaries and reducing the costs. As a brand that touches people's living spaces, we produce many items that you need in your home which will make your life easier.

For You Always

We are proud to serve you by producing solution-oriented products with our customers-oriented trade, continuous improvement activities and corporate management understandings, together with the philosophy of "being right first", which we have never left for years. We try to deliver our own productions to you at the most affordable costs. In this sense, we produce the products directly ourselves, removing the intermediaries and reducing the costs. As a brand that touches people's living spaces, we produce many items that you need in your home which will make your life easier.

About us

Doğrular, continuing its activities for 43 years, is one of the production companies in its field, which is a source of pride for our country. Our company, established in 1979, has not only contributed to production and employment since then, but also acted with the philosophy of satisfaction and "for people" to provide the most functional products and services to many of our customers both in our country and abroad. 

In addition to our factory in Konya, which is established on ​​132 thousand square meters of area, we have opened our factory in Russia covering 30 thousand square meters, as one of the most important strategic points of the world. In addition to these factories, our logistics center was opened in Istanbul for a strong logistics system. Our logistics center also covers an area of ​​5 thousand 300 square meters. By employing almost 500 people in our factories and logistics center in total, we lead the way in the household products industry, and we produce functional and ergonomic products. 

Some of the product groups we produce in a wide range to facilitate the life of their users are as follows;

Ladders

Ironing Boards

Laundry drying racks

Market Trolleys and camping products

We contribute to facilitating people's lives in their living spaces by producing the products listed here and creating the designs in their sub-categories with our brands, Perilla, EveLux, Doğru Metal, HousePlus, Noktati and Romee.

Pioneering the Future through Strong Strategies 

As Doğrular, our aim is to design and present products that will make life easier for people in their daily work flow by offering the best products to our customers by touching their living spaces. In this sense, designing, producing and developing our products with our industrial engineers, we pay attention to many significant points, and we put our products through many wearer and durability tests in our R&D department and laboratories.  

As Doğrular, we aim to lead not only today, but also tomorrow, by taking into account cultural differences by considering  them from a global perspective and taking on our human-oriented strategies as our basis. Our strategies that will carry us to the future are as follows; 

Innovation, high-quality and customer satisfaction

High production capacity

Wide product range

Ease of use

Innovative products

Products that make life easier

Distribution and production to the foreign and domestic market

We have a structure that is open to continuous development, complies with international norms with its employees and stakeholders, respects human health and the environment, and pays attention to the principles of dignity and continuity.

Looking to the Future

As a company, our vision is to represent our country in the best way as one of the most developed companies in the world in its sector. In addition to this, one of our goals is to be included in the list of "Turkey's Top 500 Industrial Institutions" published by ISO (Istanbul Chamber of Industry). One of our main goals is to increase the share of exports in production to 80%.

Another goal of our company is to be one of the most preferred brands by end users by using advertising and communication channels to introduce our new products and company to the market through an innovative and dynamic company image.